How an accounting firm generated 20, 40 then 50+ leads each month.

 
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The Challenge

This accounting firm wanted to target people who were looking to buy a hotel or guest house business in the UK. This accountancy firm had a clear niche but no effective way of reaching out to them.

What We Did

  • We creating a new campaign on Facebook to target people who were looking to purchase a hotel or guest house in the UK.

  • We offered free content about the tax implications related to buying a hotel/guest house.

  • We did continuous split testing to find the best combinations of images, text and audiences for the ads on Facebook.

  • You can see an example of some of the Facebook ads we tested below:

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The Results

  • We generated a steady stream of new leads every month.

  • We were able to generate more leads every month for this client (through split testing) while keeping the clients budget exactly the same each month.

Here is an example of how the leads gradually increased each month without increasing the client’s budget:

Month 1 – 14 leads
Month 2 – 10 leads
Month 3 – 18 leads
Month 4 – 18 leads
Month 5 – 35 leads
Month 6 – 56 leads
Month 7 – 46 leads
Month 8 – 56 leads
Month 9 – 60 leads
Month 10 – 56 leads

The firm now generates a steady 50-60+ leads each month.

If you are an accounting firm, watch this short video to learn how our simple, cost effective LinkedIn and Facebook based strategy delivers an on-demand pipeline of sales appointments with your ideal prospects every month in an automated, consistent and scalable way.

Note: due to the sensitive nature of social media, this client preferred to remain anonymous.