What are Chatbots?
Chatbots are a new, automated technology used to facilitate Conversational Marketing.
Chatbots allow personalised, 1-on-1 conversations at scale between your business and customers/leads with the ability to automate a large percentage of these conversations.
Chatbots are used like Alexa or Siri, except they integrate with the largest messaging platform on the planet and the place where your potential customers can be found online: Facebook Messenger. Think of chatbots as being like a much more personalised and targeted form of email, except they deliver your content or marketing messages direct to your prospect’s phone or device when they are logged in.
This ultimately allows you to assist customers/leads at a much faster pace, at any time of the day, help more of them and in a much more personalised way while being able to pre-qualify and segment them around your products and services and adding them as subscribers.
This type of marketing capability has never been possible before in history!
If you’re sending traffic to your website using online or offline advertising, chatbots are a proven method of retaining website visitors because you are engaging with them on their terms, on their preferred platforms and at times convenient to them.
This works for you as the business owner also. Think of all the times you’re unable to reply to phone calls and emails during the same business day. How many customers could that losing you? With chatbots, you no longer need to stop at 9-5. You can now automate 24/7 responses, stop playing catch up on calls and emails and win more business.
There are simply no limits to what a well designed chatbot can do for your business.
Why Chatbot Marketing?
Consumers (particularly Millennials) no longer want to talk to businesses via phone or email. They prefer instant answers in a way that’s convenient for them. Chatbots allow you to engage with them on a level similar to how they communicate in their personal lives, virtually removing any barriers.
Chatbots allow your business to be invited into their world, on their terms and add true value by giving them the information and solutions they are looking for from your product or service.
With more than 1.4 billion people using the Facebook Messenger platform, it makes sense to meet and engage with your prospective customers on a platform they are not only familiar with, but one they use on a daily basis.
Many of the world’s leading brand have moved to using chatbots to engage their customers and maximise their marketing ROI: Coca Cola, Mastercard, Netflix, Nestle, Vodafone, Spotify and hundreds more.
Here’s are some of the good reasons why:
Facebook Messenger has over 1.4 billion monthly users.
Facebook Messenger marketing has 80%+ open rates.
Facebook Messenger marketing has 60%+ click through rates.
Facebook Messenger marketing has 50%+ opt-in rates.
More than 2 billion messages are exchanged between customers and businesses every month.
53% of people say they’re more likely to buy from a business they can message first.
Chatbots create personalised experiences for your customers/leads. Having one-on-one conversations allows you to gain a deeper understanding of the needs, interests and preferences of your customers/leads. This in turn allows you to send much more targeted messages and offers.
Chatbots allow you to grow and engage your audience. Sending broadcasts via Facebook Messenger results in a much higher open rate than email. Not only that, but your messages will reach 100% of your audience.
Chatbots qualify leads better. Leads are qualified on autopilot and segmented based on their actions and interests. You receive highly qualified and warm leads to reach out to.
How can Leads Leverage help my business?
Right now, chatbots are the best and most powerful marketing tool a small business can use online.
Because they are still so new, hardly any businesses are using them yet, but chatbots have proven to be highly effective at delivering marketing messages directly to your customers phone and devices. Not to mention those incredible open rates of over 80%.
Leads Leverage can consult with you to create a customised chatbot or series of chatbots based around your marketing objectives.
We examine your current online marketing systems, then strategize and implement a chatbot messenger funnel to either complement or improve on that system. Whether that’s a via simple messaging funnel to convert, engage or pre-qualify or a more complex chatbot workflow that triggers other software and systems, the outcome will be focussed on increasing your conversions, results and ultimately revenue.
Our chatbots can also segment your unconverted leads allowing you to retarget them with much more tailored advertising that will be highly relevant to them.
Leads Leverage will help you to stand out against your competitors with a website experience that helps your prospects first. Not only that, but you will be pre-qualifying these prospects and in the process saving valuable time while reducing your advertising spend. All on autopilot. It’s like having a digital employee that works for you 24/7.
History has shown that early adopters of new social media marketing strategies are the winners. And right now, the combined power of chatbots and Facebook Messenger marketing are one of the best ways to build your business, engage more customers and improve your ROI.
There’s never been a better time to use chatbots and Facebook Messenger marketing in your business.
Like to find out how we can help your business? Book in for a strategy call using the button below:
Over a 15-20-minute call we can discuss your desired outcomes and come up with a chatbot strategy that will be a perfect fit for your business.